As part of the founding communications team for the Audience Outlook Monitor initiative, we evaluate and share how audiences feel about going out again and what will make them feel safe in order to stage a successful comeback. WolfBrown’s Audience Outlook Monitor is an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations that want to make informed decisions about how and when to re-start programming based on rigorous research data.
Watch the Deep Dive: “Racial/Ethnic Disparities in Audience Attitudes about Covid-19”
April 5, 2021
This 60-minute session foregrounds research findings through the lens of race/ethnicity. Because of the very large sample sizes, were are able to examine differences between racial/ethnic groups within the pool of respondents (i.e., arts and culture members and ticket buyers). Following an initial presentation of research highlights, Tiffany Bradley moderates a discussion with Chandra Stephens-Albright, Managing Director of Kenny Leon’s True Colors Theatre Company, a participant in the first phase of the research.